Context
Many companies don't have the financial means to assign a specific human resource to marketing operations management.
More often than not, the owner-managers of these companies are tossed around by suppliers of marketing products, without any clear idea of their real needs. Lacking an adequate and realistic marketing strategy, they opt for actions that may be inadequate to their real needs.
This program aims to tackle the issues raised in this context head-on.
As part of its "Marketing Management Support Program", the Société d'aide au développement de la collectivité (SADC) Lac-Saint-Jean-Est wishes to support companies that do not have the necessary human resources, in the development and implementation of a marketing strategy and action plan tailored to their reality and capabilities. There are four areas of intervention:
- Meeting between the consultant and the person designated by the company;
- Marketing diagnostic overview;
- Support for the design of an action plan;
- Support in implementing the action plan.
For companies :
- Do not have a formal, written marketing management policy;
- Which identify a person responsible for marketing within the company, if not the owner-manager himself;
- Located in the Lac-Saint-Jean-Est region.
Objectives :
- Equip owner-managers with basic marketing management concepts and practices to encourage them to gradually implement quality marketing management;
- Develop the owner-manager's autonomy with regard to newly acquired knowledge, while respecting his/her priorities and abilities.
Benefits for the company :
- Supported by consultants;
- Tailored and personalized to the company;
- Carried out according to the owner-manager's priorities and deadlines, as well as the company's financial and human capacities;
- The program can be withdrawn at any time;
- Financially supported by the Société d'aide au développement de la collectivité (SADC) Lac-Saint-Jean-Est.